How Hundreds of Silent Supporters Won JBG SMITH Unanimous Approval for a Future HQ2 Site
• About Central District at Crystal City | JBG Smith planned development to transform office park into a 24/7 destination | Part of the “National Landing” neighborhood outside Washington, D.C., location of Amazon’s future HQ2
• JBG SMITH needed to reach the broad base of community members who not only live in Crystal City, but also spend time there, in order to secure project approval
• Project team connected with hundreds of Crystal City stakeholders online, demonstrating there was real support through more than 1,000 comments and 50 letters of support
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Bringing community engagement online
Think of coUrbanize as your project’s home base – the best place for community members to get project updates and participate in the process. People get accurate project information straight from the source instead of relying on information from their neighborhood Facebook group or NextDoor page.
And coUrbanize offers more than just a standard website. Our platform is designed to connect project teams with those who live, work and play near the project – to gather their feedback and capture their support. Our team will help you design poll questions and project updates that keep the conversation productive (and usually positive).
With a project of this scale and this much potential development, we really wanted to find new opportunities to access community members who couldn’t show up at board hearings and wait six hours to testify.